What we’ve learned is that consumers feel that realtors are overpaid and not doing a lot of work for the amount of money they earn. But this perception of reality is flawed. Although platforms like Zillow & Realtor.com have empowered buyers and sellers, and social media has reduced the costs to market a home, it still takes an experienced professional to navigate the transactional waters. And it takes a defined blueprint to deliver an amazing experience at market-appropriate pricing.